Born on January 3, 1983, in Wiesbaden, Germany, Mike Eichert laid the foundation for his career at an early age – even if it wasn’t clear at the time. During his school years, he discovered a deep love for writing. This passion eventually led him to the world of copywriting, particularly within the music industry, where he has now established himself as an expert.
From a young age, Mike was captivated by Switzerland. Family vacations in the picturesque Alps left a lasting impression, sparking a desire to one day return. In 2002, he made his first move to Switzerland. However, due to personal and legal challenges, he had to return to Germany. The dream remained alive, and in 2009, Mike embarked on a new chapter, this time with a clear vision and a determination to make Switzerland his permanent home.
A pivotal moment in Mike’s life came in 2015 when he spontaneously hosted a Finnish band at his home. What started as a one-time favor quickly grew into a unique concept: "Bands & Breakfast". Musicians from around the world appreciated not only the welcoming accommodations but also Mike’s honest feedback on their music. His reputation within the music industry flourished, and what began as a place to stay evolved into a network connecting artists, managers, and labels.
Over time, Mike’s role expanded beyond hosting. He recognized a growing need for professional copywriting in the music and event industries. Specializing in crafting emotional, audience-focused content, Mike now offers services for newsletters, promotions, and website copy. His skill lies in creating messages that resonate deeply with artists and event organizers alike.
In 2024, Mike expanded his project by launching an online shop featuring branded everyday products that embody the philosophy of "Bands & Breakfast". But this is just the beginning.
Goals for 2025:
Mike Eichert has turned his dreams and talents into a thriving business model. With "Bands & Breakfast", he has created not just a haven for musicians but also a platform that shares their stories and emotions. His journey from a dream-filled teenager to a respected copywriting professional is a testament to what’s possible when you follow your passion and take bold steps toward your goals.
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